The future of demand generation is here, and the game has changed.

In an era of increasing personalization and finesse, Content that is self-serving and shallow won’t cut it anymore.

Marketing leaders need to utilize data analytics to create intelligent content that delights their target audience, speaks to pain-points, fosters click through from ideal customer profiles and provides true value.

Discussion

Topics

How do you measure the impact of your demand gen campaigns?

How can emerging technologies be used to help attract new customers and personalize content at scale?

How can intelligent content be used to gain a competitive advantage?

SUBJECT MATTER EXPERT

Kate Terry

Head of Marketing at Turtl

Kate Terry is a global marketer with experience in technology, legal, and consulting industries. With a research background in cognition and psychology, Kate enjoys bringing interdisciplinary insights together to help companies solve challenges. Kate leads the marketing team at Turtl, a content platform grounded in the psychology of reading and the belief that anyone should be able to create, publish, and measure high performance digital content, and speaks on the topics of demand generation, digital marketing, and content strategy.

ABOUT

Turtl

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