Ulterior.live
The rules of discovery are being rewritten. As LLMs increasingly summarize, synthesize, and cite content instead of simply linking to it, brands are facing a new frontier: how do you stay visible, credible, and competitive when the "search results page" is an AI-generated answer?
 
This roundtable brings together leaders navigating that shift — from content strategy and technical readiness to measurement and competitive positioning in an AI-first discovery landscape. Join us for a candid conversation on what it really takes to earn trust, visibility, and relevance in the age of AI.

Discussion

Topics

How are you designing content for AI Powered discovery and what are the challenges you’re facing right now?

What do you think makes content ‘AI-visible’-and how intentional is your strategy around being surfaced or cited by LLMs?

Traditional SEO gives you rankings, impressions, and click-through rates. When an LLM summarizes or cites your brand without ever sending a visitor to your site, how are you measuring success — and what new metrics or proxies are you starting to rely on?

If being cited by an LLM is starting to function like the new 'top of page one,' how is that changing your competitive strategy — are you optimizing for specific platforms (ChatGPT, Perplexity, Google AI Overviews) differently, or trying to stay agnostic?

Bonus Question: How is AI transforming your marketing and content operations? What are the gains you have achieved so far?

SUBJECT MATTER EXPERT

Simon Coomans

Speaker 1

Senior Product Specialist at Adobe

Adobe

As a Senior Product Specialist, Simon helps organizations unlock the full potential of their digital experiences by optimizing how content is created, managed, and delivered. His core expertise lies in aligning strategic initiatives with Adobe’s vision for the Content Supply Chain—enabling brands to scale personalized content across channels, markets, and audiences with speed and precision. He specializes in guiding enterprise teams through the transformation of their content operations, helping them move from fragmented workflows to integrated, insight-driven ecosystems. Whether it’s accelerating time-to-market, improving content reuse, or enhancing governance, he brings a pragmatic and consultative approach to solving complex content challenges.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.