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Exploring how organizations evolve their content supply chain-from fragmented processes to AI-driven, scalable, and governed experiences

As customer expectations rise and digital channels multiply, many organizations struggle with fragmented content processes, disconnected teams, and increasing demands for personalization at scale.

This DTT explores the evolution of the content supply chain-from manual, siloed workflows to intelligent, AI-powered ecosystems that enable faster, more consistent, and more effective content delivery.

Attendees will discover how leading organizations are transforming the way content is planned, created, managed, and distributed by leveraging automation, generative AI, governance frameworks, and integrated technology platforms.

Join us and Adobe to learn how a modern content supply chain can help your organization scale content production, enhance customer engagement, and create a foundation for sustainable digital growth in the age of AI.

Discussion

Topics

Current State & Operating Model - How would you describe your current content supply chain-from ideation through activation-and how do internal teams and external partners collaborate across it?

Friction & Structural Gaps - Where do you see the biggest disconnects or inefficiencies today, and what is preventing your organization from turning fragmented workflows into a cohesive, end-to-end process?

AI as an Accelerator (Balanced with Control) - As AI raises expectations for speed and personalization, where do you see the greatest opportunities to reduce friction-while still maintaining governance, quality, and brand consistency?

SUBJECT MATTER EXPERT

Ruud Viscaal

Senior Strategic Specialist at Adobe

As a Senior Strategic Specialist, Ruud helps organizations unlock the full potential of their digital experiences by optimizing how content is created, managed, and delivered. His core expertise lies in aligning strategic initiatives with Adobe’s vision for the Content Supply Chain—enabling brands to scale personalized content across channels, markets, and audiences with speed and precision. He specializes in guiding enterprise teams through the transformation of their content operations, helping them move from fragmented workflows to integrated, insight-driven ecosystems. Whether it’s accelerating time-to-market, improving content reuse, or enhancing governance, he brings a pragmatic and consultative approach to solving complex content challenges.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.