Content in the Age of AI: Staying Visible, Trusted, and Scalable

AI has changed how customers discover, trust, and choose brands.
The question is no longer if your content shows up — but how, where, and whether it earns trust in seconds.

LLM’s are now summarizing brands, recommending vendors, and shaping perception before a buyer even visits your website.

At the same time, organisations are under pressure to scale content production with AI, without compromising brand integrity, compliance, or trust.

The challenge is no longer just creating content, but rather being seen, cited, and trusted by both humans and machines.

We’re bringing together a group of senior leaders from companies based in the Nordics, and SME Joshua Young from Adobe, to discuss current challenges, ideas, and how the future looks like for content and personalization.

Discussion

Topics

How are you designing content for AI Powered discovery and what are the challenges you’re facing right now?

What do you think makes content ‘AI-visible’-and how intentional is your strategy around being surfaced or cited by LLMs?

What risks do you identify when scaling content with AI, and what are you doing to mitigate it?

How are you measuring the effectiveness of your content and personalisation strategies beyond vanity metrics?

SUBJECT MATTER EXPERT

Joshua Young

Head of EMEA Sales GTM - Content & Collaboration at Adobe

I am Digital Marketing Evangelist specialized in Content Velocity. Being an evangelist in the digital marketing business has been crucial to my career growth. I have spoken at conferences in Sydney, Singapore, Mumbai, Chicago, NYC, LA, Paris, London, and Copenhagen. The topics have ranged from specific industry strategy to detailed case studies for large scale digital marketing transformations. I have worked with digital transformation projects in different industries, channel and across the world: US (travel and hospitality, B2B), Switzerland (luxury), France (luxury), Australia (consumer product goods), Denmark (B2B), and UK (B2B Tech Hardware) as examples.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.