Retail Marketing in the Age of AI: Turning Customer Expectations into Real Business Impact

Retail marketing is under increasing pressure to deliver relevance at scale. Customers expect seamless, personalised experiences across every touchpoint, while marketing teams are challenged to translate data, content and AI investments into measurable business outcomes.

This exclusive in‑person Ulterior Talks brings senior retail marketing leaders together to exchange peer insights and discuss how leading retailers are navigating marketing in the age of AI.

Join Adobe for this focused peer exchange and gain a clearer perspective on how to navigate retail marketing in an AI‑ and agent‑driven era.

Discussion

Topics

Moving from experimentation to execution with AI in marketing

Creating meaningful, personalised customer experiences across channels

Connecting content, data and orchestration to drive growth and loyalty

Balancing speed, creativity and brand consistency in an increasingly complex environment

SUBJECT MATTER EXPERT

Marek Cynowski

Head of Eastern Europe at Adobe

Marek Cynowski is an expert in digital transformation and strategic growth with extensive international experience. At Adobe, he is responsible for driving the company’s strategic development across the Eastern Europe region. A graduate of the Technische Universität Berlin, Marek has spent many years working at the intersection of e‑commerce, digital innovation and emerging technologies. He is known for successfully bridging innovation with real business needs. His expertise has been shaped by building and scaling teams at organisations such as Groupon and Poczta Polska, where he gained deep, hands‑on experience in operationalising and scaling advanced digital products across diverse markets

ABOUT

Adobe

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