Ulterior.live
As organisations move beyond early experimentation with AI, the conversation is rapidly shifting from what is possible to what actuallydelivers measurable enterprise value.

Agentic AI, systems capable of planning, acting, and adapting autonomously has the potential to transform go-to-market operations by reducing operational friction, accelerating decision cycles, and enabling more scalable execution across marketing and commercial teams.

However, unlocking this impact requires more than deploying new tools. It demands a shift in operating models, governance structures, and the way human teams collaborate with autonomous systems.

This closed-door Digital Think Tank in partnership with Adobe will bring together senior leaders across Marketing, Data, Digital, and IT to explore how organisations can scale Agentic AI from isolated pilots into enterprise capability. 

The discussion will focus on where agent-led systems can deliver the greatest near-term impact across workflows such as content creation, approvals, and campaign orchestration and what organisational changes are required to support this shift.

Discussion

Topics

Where are you today on the journey toward AI‑powered content and personalization - and where do you see the biggest impact right now?

What currently needs to change in the organization for AI to create real value over time in content and experience workflows?

Looking ahead, what needs to change in organizations for AI to scale meaningfully - and how will you differentiate your customer experience and content when AI is available to everyone?

What will still make the difference from a customer’s perspective?

Balancing speed, creativity and brand consistency in an increasingly complex environment

SUBJECT MATTER EXPERT

Jonas Vanvoorden

Speaker 1

Senior Solution Consultant at Adobe

Adobe

Jonas Vanvoorden is a Senior Solution Consultant at Adobe, partnering with leading organizations to unlock truly exceptional customer experiences through personalization at scale. He helps clients orchestrate data, technology, and processes to deliver relevant, connected experiences across the entire customer journey. Jonas specializes in translating business goals into scalable solution strategies, with a strong focus on personalization and AI-powered customer experience innovation to drive lasting business impact.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.