Ulterior.live
Despite significant investment in platforms, AI, and digital transformation, many organisations still struggle to translate digital ambition into measurable business value. 

In today’s economic climate, boards and executive teams are demanding clearer accountability, faster returns, and tangible outcomes from digital initiatives.

This Digital Think Tank, in partnership with Backbase, brings senior leaders together for a candid, peer-led discussion on how organisations are rethinking ROI across digital platforms, ecosystems, and customer journeys. 

The conversation will explore how investment priorities are shifting, how legacy systems and integration complexity continue to limit speed and flexibility, and what’s preventing digital programmes from delivering enterprise-wide impact.

Together, participants will examine what truly needs to change, whether in operating models, governance structures, technology foundations, or leadership mindset, to move from fragmented digital efforts to sustained, measurable business value.

Join us to discuss challenges, ideas, and walk away with actionable insights.

Discussion

Topics

How are you prioritising investments across platforms, AI, ecosystems, and digital journeys to ensure they drive measurable business impact?

How are boards and executive teams redefining “ROI” for digital initiatives in today’s economic climate?

How are legacy systems and integration complexity limiting speed and flexibility today?

What needs to change: operating model, governance, technology, or mindset, in order to move from digital ambition to real enterprise impact?

SUBJECT MATTER EXPERT

Marwan Abouzeid

Speaker 1

Principal – Digital Strategy Consulting at Backbase

Backbase

Marwan Abouzeid is a senior banking and fintech transformation leader with 20+ years of experience helping financial institutions turn digital ambition into measurable business value. He currently serves as Principal – Digital Strategy Consulting, Middle East at Backbase, where he advises bank leadership teams on platform-led transformation, digital operating models, and value-driven execution across retail, SME, and wealth banking. Marwan brings a rare blend of deep technical expertise and commercial strategy, shaped by a career spanning software development, product management, professional services, and executive-level consulting. He is known for helping banks bridge the gap between strategy and execution—translating complex topics such as platform modernization, AI adoption, and ecosystem enablement into clear, actionable outcomes. He holds an MBA from Manchester Business School and a Bachelor’s degree in Computer Science from the American University in Cairo, and is a frequent speaker at regional and global banking forums, sharing practical perspectives on scaling digital transformation and sustaining competitive advantage in the Middle East banking landscape.

ABOUT

Backbase

Backbase is on a mission to put bankers back in the driver’s seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management. Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide. Founded in 2003 in Amsterdam, Backbase is a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City.