Ulterior.live

As digital transformation accelerates across the Middle East, the ability to personalise at scale is no longer a luxury - it’s a strategic imperative.

Join Adobe’s Edmund Atcheson, Head of Innovation, MEA, alongside a select group of senior marketing leaders for an open and honest online roundtable. Together, we’ll explore how brands in the region are segmenting audiences more effectively, automating intelligently, and leveraging AI to drive meaningful engagement - all while navigating resource and bandwidth constraints.

Participate in a forward-thinking dialogue, compare approaches across leading brands, and uncover practical strategies to drive meaningful impact within your teams

Discussion

Topics

Can AI truly scale personalisation - or are we still stuck in segmentation?

How do MENA brands overcome resource and bandwidth constraints without compromising on relevance?

How do you balance global personalisation strategies with local nuance - across markets, languages, and cultures?

SUBJECT MATTER EXPERT

Edmund Atcheson

Head of Innovation, MEA at Adobe

TBC

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.