Ulterior.live
 As content continues to fuel growth and engagement, organizations are rethinking how ideas move from strategy to execution. 

This discussion will explore the current state of content supply chains, how teams balance internal resources with external partners, and the common gaps in visibility, coordination, and efficiency. 

We’ll examine where AI can play a transformative role in streamlining workflows, reducing friction, and unlocking new creative possibilities, while also highlighting the governance practices needed to safeguard quality, consistency, and brand alignment across every channel. 

Join a group of select leaders from Benelux to discuss challenges, ideas and upcoming trends, in a 90 minutes private Digital Think Tank.

Discussion

Topics

How would you describe your current content supply chain—from ideation through activation—and what role do internal teams versus external partners play?

Where do you see the biggest gaps in visibility, coordination, or efficiency across your content operations today?

Where do you see the greatest opportunities for AI to meaningfully reduce friction or unlock new possibilities in your content workflows?

What governance practices or safeguards have you found most effective for ensuring consistency, quality, and brand alignment across channels?

SUBJECT MATTER EXPERT

Ruud Viscaal

Speaker 1

Senior Strategic Specialist at Adobe

Adobe

As a Senior Strategic Specialist, Ruud helps organizations unlock the full potential of their digital experiences by optimizing how content is created, managed, and delivered. His core expertise lies in aligning strategic initiatives with Adobe’s vision for the Content Supply Chain—enabling brands to scale personalized content across channels, markets, and audiences with speed and precision. He specializes in guiding enterprise teams through the transformation of their content operations, helping them move from fragmented workflows to integrated, insight-driven ecosystems. Whether it’s accelerating time-to-market, improving content reuse, or enhancing governance, he brings a pragmatic and consultative approach to solving complex content challenges.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.