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In today’s rapidly evolving business landscape, digital transformation has become essential for maintaining competitiveness and driving innovation. 


This discussion focuses on understanding the core aspects of your business's digital transformation journey. It begins with assessing your familiarity with key details such as the purpose, timeline, and implementation process of the transformation. Understanding the drivers behind the transformation is equally critical—whether they relate to people, processes, or technology—and identifying which of these pillars requires additional support.

The conversation will also explore how your specific business requirements align with the capabilities of new digital platforms and solutions. Finally, we'll dive into the vision for leveraging these new digital solutions, considering both short-term and long-term goals, and examining the implementation timeline. By addressing these key areas, businesses can better navigate the complexities of digital transformation, ensuring that their strategies align with both current needs and future growth.

Discussion

Topics

How familiar are you with the details surrounding your business digital transformation, including its purpose, timeline, and implementation process?

What are your drivers for transformation, and in which pillar do you need support (people, process, technology)?

How do your business requirements map to the capabilities of the new platforms?

What is your vision for leveraging the new digital solutions, and what is your timeline for their implementation?

SUBJECT MATTER EXPERT

Sedef Tetik

Speaker 1

Senior Project Manager at Adobe

Adobe

Sedef Tetik is a seasoned strategist, dedicated to enhancing customer experiences through innovative solutions and seamless communication. Previously a Senior Project Manager overseeing complex IT projects, she transitioned in 2023 to a Senior Customer Strategist role, specializing in Adobe Experience Platform solutions and organizational readiness. Holding an MBA and bringing a global perspective from Istanbul, Prague, and Frankfurt, she champions strategic planning in an evolving digital world.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.