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Join us for an exclusive roundtable discussion where senior executives will explore the latest strategies in leveraging data to create personalized customer journeys. 


Designed for Directors and above, this event is your opportunity to drive innovation and growth through cutting-edge digital strategies. Learn how to leverage customer data to make smarter strategic decisions, while tackling the challenge of creating a unified view of your customers.

Discover how to craft personalized customer journeys across multiple channels and measure their effectiveness through advanced data analytics and feedback.

Gain insights into how AI and automation are revolutionizing marketing processes, with a focus on data analysis and optimizing customer journeys. Explore how AI can streamline decision-making and enhance customer interactions, while overcoming challenges in accuracy and alignment with customer expectations.

Join us for this transformative event and stay ahead in the digital age.

Discussion

Topics

How is your organization leveraging customer data to drive strategic decisions, and what challenges are you facing in creating a unified view of your customers?

In what ways are you orchestrating personalized customer journeys across multiple channels, and how do you measure the effectiveness of these journeys?

How are you integrating AI and automation into your marketing processes, particularly in areas of data analysis and customer journey optimization?

SUBJECT MATTER EXPERT

Jussi Waclin

Speaker 1

Client Value Director at Adobe

Adobe

Jussi is the author of Digital Marketing Handbook, lecturer of marketing in Salamanca and Aalto Universities’ MBA program and he was chosen as top 100 CMO in the world in 2023. At Adobe, Jussi will act as a trusted advisor for clients and Adobe teams. ex-CMO at T- systems and SVP of Marketing at Amadeus, current Client Value Director at Adobe. Jussi has worked at the intersection of strategy, technology, and marketing for decades and has wealth of knowledge to share on how to bride people, processes, and technologies together. Hear insights and views on how to plan, adapt and implement changes in today’s complex environment.  

SUBJECT MATTER EXPERT

Leila Mojtahedi

Speaker 1

Head of Digital Marketing at Wärtsilä

Wärtsilä

Head of Digital Marketing @ Wärtsilä with speaking experience; she used to work with Adobe solutions, now in charge of digital transformation in Wartsila

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.