Ulterior.live

It has never been harder to survive, let alone succeed in this rapidly evolving environment. 


Ulterior’s virtual platform ‘Digital Think Tank’ is a powerful engagement platform designed to connect executives that are faced with the same pain-points and challenges.

Here, we facilitate the migration of knowledge from expert to expert and industry to industry, as well as introduce pinnacle solutions based on each individual’s needs.

Join our Digital Think Tank to discuss





Discussion

Topics

How is generative AI changing the way companies create and personalize content?

What role does the integration of data, AI, and content play in designing a seamless customer journey?

How can generative AI be used not only to optimize marketing campaigns but also to make their success measurable?

To what extent is the use of generative AI a competitive advantage for companies?

What trends and innovations do you expect in the future of generative AI in marketing?

SUBJECT MATTER EXPERT

Volker John

Speaker 1

Sales GTM Lead Adobe Commerce at Adobe

Adobe

Volker John is an experienced sales and marketing expert with over 27 years of professional experience, specializing in eCommerce processes in both B2B and B2C sectors. He possesses extensive knowledge in international sales management and has a proven track record of increasing profitability and improving operational efficiency. As the Senior Go to Market Lead Commerce at ADOBE, he is responsible for the market access of the ADOBE Commerce product and acts as a liaison between various business areas such as sales, marketing, and product development. In this role, he collaborates with customers and partners to develop suitable sales strategies for each eCommerce initiative. In recent years, his focus has increasingly shifted towards the B2B sector, extending beyond the realm of commerce. Integrating and improving processes to ensure a successful eCommerce journey is of great importance to customers in this area.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.