In an era where innovation is critical for staying competitive, marketing in financial services and other regulated sectors faces unique challenges.

This executive discussion, Marketing in Financial Services and Regulated Sectors: Navigating Innovation, Compliance, and Building Customer Trust, will examine how companies can strike the right balance between driving innovation and staying compliant with industry regulations, all while cultivating trust with their customers.

Industry experts will explore the delicate task of navigating regulatory frameworks that govern marketing practices, focusing on how to stay compliant while still pushing the boundaries of innovation. Discussions will center around effective use of emerging technologies, data analytics, and digital channels to create personalized, engaging experiences that meet both customer needs and regulatory requirements.

Discussion

Topics

We understand that driving engagement across your channels is crucial, and content plays a key role. How are you scaling this effort within your organization and what challenges are you facing with your efforts?

As internal teams increasingly adopt Generative AI, how are you ensuring safeguards are in place for its use in regulated industries?

How does data redefine modern marketing, enabling data-driven decision-making for deeper insights, optimized strategies, and a competitive edge?

How can brands in regulated sectors foster trust through transparent marketing practices and communication?

SUBJECT MATTER EXPERT

Jo O’Connor

Principal Solutions Consultant at Adobe

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.