In an era where innovation is critical for staying competitive, marketing in financial services and other regulated sectors faces unique challenges.

This executive discussion, Marketing in Financial Services and Regulated Sectors: Navigating Innovation, Compliance, and Building Customer Trust, will examine how companies can strike the right balance between driving innovation and staying compliant with industry regulations, all while cultivating trust with their customers.

Industry experts will explore the delicate task of navigating regulatory frameworks that govern marketing practices, focusing on how to stay compliant while still pushing the boundaries of innovation. Discussions will center around effective use of emerging technologies, data analytics, and digital channels to create personalized, engaging experiences that meet both customer needs and regulatory requirements.

Discussion

Topics

We understand that driving engagement across your channels is crucial, and content plays a key role. How are you scaling this effort within your organization and what challenges are you facing with your efforts?

As internal teams increasingly adopt Generative AI, how are you ensuring safeguards are in place for its use in regulated industries?

How does data redefine modern marketing, enabling data-driven decision-making for deeper insights, optimized strategies, and a competitive edge?

How can brands in regulated sectors foster trust through transparent marketing practices and communication?

SUBJECT MATTER EXPERT

Simon Murray

DSG Practice Lead Regulated Industries at Adobe

Simon joined Adobe in 2019 having previously spent over 20 years in Financial Services. During this time he built and led global teams focussed on leveraging digital channels and analytical insight across Investment Banking, Wealth Management and Asset Management. As a former practitioner, he has extensive experience of delivering customer-centric digital experiences in order to deepen customer relationships and drive new business opportunities.

ABOUT

Adobe

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