In the rapidly evolving retail landscape, personalized customer experiences have become a key driver of growth and innovation.

This executive discussion, Transforming Retail Marketing: Crafting Personalised Experiences Through Data, Technology and Omnichannel Strategies for Growth and Innovation, will explore how retailers can leverage data-driven insights, advanced technologies, and seamless omnichannel strategies to create truly personalized experiences that engage customers and foster long-term loyalty.

The discussion will highlight actionable strategies for retailers to innovate and remain competitive, offering insights into achieving seamless integration of technology, data, and consumer-centric strategies to create memorable, individualized experiences that drive business growth.

Discussion

Topics

We understand that driving engagement across your channels is a priority, and content plays a crucial role. How are you scaling this effort internally? What role does GenAI play in this?

What are the biggest challenges you encounter when scaling personalization efforts?

How can we incorporate a more human touch into digital experiences to foster deeper emotional connections with customers, ultimately enhancing loyalty and retention?

How are you adopting your marketing strategies in the cookie less world, to maintain effective targeting and personalization?

SUBJECT MATTER EXPERT

Jo O’Connor

Principal Solutions Consultant at Adobe

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.