Ulterior.live
As more businesses adopt hyper-personalised marketing strategies, the demand for content is increasing. Unfortunately, at the same time many businesses are also seeing a reduction in resources, putting their content strategy at risk.
As we enter 2024, the most successful organisations are reimagining their content production processes using AI and adopting automation to supercharge their content supply chains. 
It's time to get personal, with the help of artificial intelligence.

Discussion

Topics

Die eigene Content-Supply-Chain zu optimieren und ihre Leistungsfähigkeit durch GenAI zu verbessern

Neue Potenziale zu identifizieren und Pain Points zu lokalisieren, bei denen KI unterstützen kann

Branchenweit bewährte Best Practices anzuwenden und das Engagement der eigenen Zielgruppe zu erhöhen

Echtzeit-Personalisierung in hohem Maßstab anzubieten und dabei Zeit und Kosten zu sparen

SUBJECT MATTER EXPERT

Tilak Thiagarajan

Speaker 1

Director Digital Commerce Use Cases (CPG), Head of MarTech at Henkel

Henkel

Self-motivated, innovative and results driven Digital Marketing Professional with strong international project management experience gained from a number of industry sectors. Recognized for strong project management, organizational, analytical and strategy development skills.

SUBJECT MATTER EXPERT

Julian David Bagdahn

Speaker 1

Principal Solutions Architect at Adobe

Adobe

Principal Architect | Leadership | Global Speaker | DX Thought Leader

SUBJECT MATTER EXPERT

Stefan Hufe

Speaker 1

Manager Consulting Sales Services at Adobe

Adobe

Dynamic Sales Management Professional with advanced knowledge in executive Strategy Sales roles; 25 years of professional experience in Sales & Consulting with proven ability to combine strategy with organizational change and people, always putting the customer at the heart of everything I do.

ABOUT

Henkel

Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.