Ulterior.live

Improving personalisation has never been more important. 


It has become a customer expectation and plays an immense role in business growth. Among emerging marketing capabilities, personalisation ranks as the top opportunity to drive better customer experiences. 

However, poorly executed personalisation can hurt your bottom line, and worst case lead your customers to switch to a competitor that succeed in meeting their expectations.

Discussion

Topics

How do you consider the people, process, and technology elements – when creating your personalisation strategy? What are the challenges you are facing?

What are the biggest challenges when doing B2B personalisation?

How can you develop personalisation at scale?

What challenges are you seeing when encountering the cookie-less future?

SUBJECT MATTER EXPERT

Jo O’Connor

Speaker 1

Principal Solutions Consultant at Adobe

Adobe

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

ABOUT

Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.