Evolutionary road – Here’s what Apple’s privacy changes mean for your email program

Apple announced changes in upcoming iOS 15 devices with their mail app’s privacy protection at WWDC on 7th June 2021.

As part of the changes, Apple’s mail app will block open tracking pixels and cache all the images inside the emails preventing senders from ‘open’ information. Thus, open rates will become inaccurate and lose their importance to marketers.

Marketers will not receive geo-location data, neither can they include live content inside the emails like countdown timers, live results, etc. leading to a loss in subscriber experience.

Without open rates, it will challenge marketers to know if their list is engaged or not leading to a decline in deliverability with mailbox providers.

These changes are expected to go live between September and November 2021.

Join Ulterior and Netcore to discuss the recent changes and topics below.



How have the new data restrictions influenced the way you contact customers via mail?

How do you cope with the challenge of email deliverability?

You cannot view the open mails by users, so how do you track email activity?


Yanna-Torry Aspraki

Speaker 1

Yanna-Torry Aspraki, Head of Email & Deliverability Ambassador at Netcore


She has over 10 years of experience as an Email deliverability coach and is a renowned public speaker in this area.



Netcore Cloud is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver Al-powered intelligent customer experiences across all touchpoints of the user's journey. Building a unified views of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore Cloud represents an all-in-one solution for a marketer. Making successful strides for 20+ years, Netcore Cloud today serves over 5000 clients spread across 18 countries including India, USA, Germany, Nigeria, Singapore, Malaysia, Thailand, Philippines, Vietnam, and UAE, delivering 12+ billion emails, and tracking 100+ billion marketing events every month for the world's top marketers. Some of the leading brands that trust Netcore Cloud to power their customer acquisition, engagement, and retention goals include MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, Easemytrip, PizzaHut, and McDonalds. Backed by products designed to scale and with a focus on RO1, today Netcore Cloud stands tall as a leader in martech solutions in Asia and is exponentially growing in US, EU, and South America